It-girl and founder, Hailey Bieber is used to setting trends and defining the zeitgeist. From regularly debuting new skincare application techniques to discovering never-seen-before manicure colours, Hailey’s impact on It-girl culture is unmatched. That’s why her link up with British wellness lifestyle brand Adanola makes so much sense.
Taking inspiration from her twelve years of ballet training, Adanola x Hailey Bieber is an exclusive 24-piece capsule collection, developed in close collaboration with Hailey and rooted in the aesthetic of the rehearsal studio. What’s unique about the collaboration, compared to other dance-inspired collections, is that it looks at the ‘DIY’ ritual of dance uniforms for inspiration.
From pre-rolled and ruched trousers to bolero tops made from tights materials, Adanola x Hailey Bieber is about making your wardrobe your own, while walking the fine line between function and aesthetic. From the Shawl Knit Bolero and Model Overlay Trousers to the Rib Knit Leg Warmers, the collection spans everyday essentials and ballet-core must haves.
As Hailey explained, “I wanted to build a collection that moves seamlessly from workout wear to streetwear. I’ve always loved [Adanola] approaches activewear, so bringing this idea to life with them felt like a natural fit. I really hope you love the collection as much as I do.”
Hit up Adanola's website from October 15th at 11:00am PT / 7:00pm BST to shop the Adanola x Hailey Bieber capsule collection.
