Last night, on Victoria’s Secret’s 2026 Fashion Show runway, It-girl, influencer, and entrepreneur Kylie Jenner became a VS Angel, wearing the brand’s $50 million Fantasy Bra, designed in collaboration with Jacob & Co.
As Kylie’s actor boyfriend, Timothée Chalamet, and her mom, Kris Jenner looked on from the front row, Kylie made her Victoria’s Secret debut wearing a huge pair of white, feathered wings (which, by definition, now makes Kylie Jenner a certified Victoria's Secret Angel), a short mesh skirt and white underwear, and of course, the most talked about bra from the 2026 Victoria’s Secret show: the Fantasy Bra.
This marks the first time a Fantasy Bra has been revealed on Victoria’s Secret’s runway since 2018, and was a show-stopping moment on the runway for more than one reason. Not only is the Fantasy Bra breathtakingly beautiful, made from 4,410 natural diamonds surrounding a 75.54-carat radiant-cut Fancy Vivid yellow diamond, but it costs a whopping $50 million, the highest price for a Fantasy Bra to date, by almost $35 million.
The Fantasy Bra took 15 craftspeople and more than 1000 hours to create, and the finished product apparently weighs around four pounds. In the past, Fantasy Bras have been worn on Victoria’s Secret’s runway by Angels including: Claudia Schiffer, Tyra Banks, Heidi Klum, Gisele Bündchen, Karolina Kurkova, Adriana Lima, Tirana Kerr, Alessandro Ambrosio, Candice Swanepoel, and Elsa Hosk.
Speaking to Vogue, Adam Selman, chief creative officer at Victoria’s Secret, said “the Fantasy Bra was one of the things that was requested the most from last year’s show. So we thought, OK, how do we do this in a really fun, excessive way? It’s almost museum quality.”
The moment Kylie Jenner stepped onto Victoria's Secret's runway wearing a $50 million Fantasy Bra certainly belongs in a museum.
