Winning is as much about skill as it is about confidence. Ask anyone on the West Ham United Women’s football team and they’ll say staying on top takes a strong dose of both. But when periods threaten to derail a match faster than it takes to say “goal,” having 100% confidence isn’t always easy.
That’s where Modibodi steps in. The brand famously behind the UK’s comfiest period pants is revolutionising sports, by helping players win matches fearlessly. How? Its link up with the West Ham United Women’s team just revealed the first ever period-proof underwear to feature on-kit in women’s football.
For the announcement of its ongoing partnership with the team, Modibodi revealed a campaign starring West Ham’s players Princess Ademiluyi, Viviane Asseyi and Verena Hanshaw. And the link up makes sense, thanks to Modibodi’s ethos which at its core focuses on a commitment to bringing positive change and removing restraints that have long held back women and girls in sport.
Breaking taboo and ensuring female football players feel as good as they play, Modibodi’s collab with West Ham United Women is set to drive change in women’s sport, on and off the pitch. Kerry Cusack, Executive Director at Modibodi, makes a valuable point, saying “your body is not a barrier. Together [with West Ham United Women], we’re inspiring a future where every girl can play with confidence, courage and pride — every single day of the month.”
Hit this link to find out more about Modibodi’s link up with West Ham United Women and shop the collaboration.
