ALO just enlisted some of the modelling world’s most iconic faces, Amelia Gray, Candice Swanepoel, Daiane Sodré, Ming Xi and Natasha Poly to appear side-by-side in its latest campaign, shot by Steven Meisel to reveal the second chapter in the ALO Bag Collection.
ALO’s offering of accessories has just expended to include a new silhouetted, the Unwind Cinch Bag, and updates to the beloved Tranquility Tote and Voyage bags in the form of a new Leather Mesh fabrication. As usual, all of ALO’s designs are made with function and form as a priority, alongside aesthetics. The Unwind Cinch is suited for a seamless day-to-night transition, carrying your everyday essentials from Pilates to the grocery store to dinner and a bar.
As ALO’s Chief Design & Merchandising Officer, Abby Gordon explained, “Taking something sporty and reimagining it in a more sophisticated and elevated way feels inherently ALO.” The other aspect of the bags that aligns with ALO’s ethos is the fact that they each come with a a hand-selected ALO Intention Crystal.
This season, ALO have introduced a Yellow Tiger’s Eye, alongside Smoky Quartz, each with their own distinct healing and empowering qualities. Whilst being the perfect accessory, the crystals are also a symbol of ALO’s mentality that wellness is the ultimate luxury, to be felt both within and out.
Enlisting Steven Meisel to shoot the campaign, the legendary fashion photographer whose impact on the impact is still reverberating, makes sense given the second chapter of ALO's Bag Collection is all about elevating the 'ALO' brand. Working with iconic models, straight off of some of the biggest runways in the world, also aligns with this ethos.
ALO's establishing itself as a brand that you can carry outside of the gym or pilates studio, and into every facet of your life. The type of girl who wears ALO also wants an elevated bag she can pair with a dress and heels. ALO knows its audience, and that's exactly what its updated Bag Collection is: where function meets style.
To shop ALO’s new drops in its Bag Collection and more, head to the brand’s website now.
