The Lyst Index just released its report of the fashion industry in Q3 2026, and the ranking of the hottest brands in fashion has changed...
Each quarter, global online shopping platform Lyst uses data from the roughly 160 million annual shoppers on its site to judge which brands and product are on top right now. Lyst’s internal findings are combined with external signals like Google search rankings, social media metrics, editorial mentions, and more, all used to gauge the fashion brands with the most demand.
Italian fashion house Prada, which hasn’t been on top of the Lyst Index since 2023, reclaimed the position of number one hottest brand in fashion for Q3 2026, and it’s not hard to see why. Creative Director duo Miuccia Prada and Raf Simons showed what was widely hailed as their best Prada collection in years this season, for Spring/Summer 2026.
Focusing on a long-time brand icon, the skirt, the collection felt authentically Prada and received a lot praise from critics. Prada’s accessories also continued to attract new fans, with the Prada Wish Silk Duchesse Pouch being the hottest product of Q3 2026, according to Lyst’s report.
Prada also recently signed Zendaya and Bella Hadid as new brand ambassadors, leaning towards more celebrity-driven engagement. As a brand that previously put less emphasis on its celebrity ambassadors, this investment in some of the biggest names in pop culture is a noticeable change, and it's working. The front row at Prada’s SS27 show was star-studded, too. Some of the biggest celebrities attended, including Sadie Sink and Hunter Schafer, earning Prada huge coverage.
It's not hard to see why Prada's reclaimed its position at the top of the Lyst Index for Q3 2026, but will it maintain it in next quarter's report? Keep an eye out for the next ranking soon.
