The most breathtaking pieces are more than jewellery—they’re heirlooms—and Swarovski designs with this in mind. As part of its LuxIgnite strategy, the Austrian House introduced Swarovski Classica, a modern jewellery collection crafted for everyday elegance and effortless sophistication.
With Global Brand Ambassador, Ariana Grande enlisted as the face of the campaign, Swarovski Classica is revealed to be a sleek, elevated 29-piece collection of pendants, bracelets, rings, and earrings, each melded in recycled sterling silver to be worn like a second skin.
The design of the Swarovski Classica collection takes root in the organic elegance of the calla lily, inspired by its fluid and delicate silhouette. With 18k gold finishings and infused with the light of Swarovski Zirconia, each piece is understated yet eye-catching.
To find out more about the Swarvoski Classica collection and campaign starring Ariana Grande, head to the brand’s website.
