On September 18, SKIMS’ founder Kim Kardashian touched down in London to celebrate the opening of SKIMS London Flagship store on Regent Street. With ___ in attendance, the party hosted some of London’s most-influential names in fashion.
Kim Kardashian, the It-girl entrepreneur who came to fame on reality TV show Keeping Up With The Kardashians launched her brand SKIMS in 2019 as a solution to the world of ill-fitting and subpar undergarments for women.
Since launching, SKIMS is now worth over $5 billion (as of November 2025, Source: BBC), and has launched a number of Internet-breaking products including the SKIMS Nipple Bra, SKIMS Pierced Nipple Bra, and the SKIMS Merkin, which were each received with plenty of controversy.
Despite that, SKIMS’ core designs, from bras and underwear to loungewear and basics, remain a staple in many women’s wardrobes. Its seamless, flexible design isn’t just wearable but also functional — SKIMS is behind one of the most coveted push-up bras in the game.
If you’re looking to get your fans on any of the above, and SKIMS upcoming drops, head to SKIMS' London flagship store on Regent Street, or its website to shop.
