Marc Jacobs just revealed the second chapter in its three-part campaign film, The Swap and the plot has only thickened. If you’ve been following along on socials, I’m sure you’re already sat, but in case not, here’s what you’ve missed so far…
In the first chapter of the Question Marc series, titled The Swap, we saw Jemima Kirke and Rowan Blanchard caught in a mix-up involving a misplaced Marc Jacobs Scene Bag. When leaving the Marc Jacobs show, distracted by Anna Wintour’s iconic bob, Jemima and Rowan realise they’ve picked up each others bags by mistake, and are frantic to get their own back.
Now the second chapter, The Hunt has dropped, revealing how our stars try to go about finding their owns bags, following the unfolding story as their bags become a trail of clues. As per, the series is laced with comedy and heavy with style, bringing Marc Jacobs’ classic blend of humour and chaos.
Stay tuned for the third part in Marc Jacobs’ Fall campaign series, The Swap. Do you think someone could find you from only what’s inside your Marc Jacobs bag?
