Prada just released its Holiday 2026 campaign, and this time its inspiration is more whimsical than ever. Taking root in the idea of storytelling being at the centre of the festive season, the campaign plays on the nostalgia on the films and fairytales of our childhoods, with Prada’s brand ambassadors shot amidst quaint, hand-drawn backdrops and creatures.
In the campaign we see Sadie Sink, Maya Hawke, Kelvin Harrison Jr., Luther Ford, and Chen Haoyu captured in different fairytale-esque settings, each interacting with illustrated mice, squirrels, rabbits and more in their own festive wonderland.
The campaign is a testament to Prada’s value of human art and storytelling, two things that Creative Director Miuccia Prada’s has always seen as being at the core of the brand. Working with a team of artists to illustrate its Holiday 2026 campaign, led by legendary cinematic animator John Pomeroy, the campaign is nostalgic, human-made, and truly magical.
Head to Prada's Instagram to see the full campaign film, and to its website or in-store to shop the Holiday 2026 collection.
