Last week, Bleach London - the brand cooking up the hottest new shades in hair styling - hosted an exclusive pop-up in Barcelona during Primavera festival, where only it-girls, trend setters and IRL mermaids were invited. We got an exclusive look inside the event - keep reading to find out what you missed.
Hosted by Georgia May Jagger, Bleach London's Barcelona pop-up took over the penthouse at SLS Barcelona for a day of hair transformations using Bleach’s iconic cherry red dye, hair tinsel, a bathroom stacked with wigs, hrh bikinis and more, before DJs took to the decks to bring in the evening.
As the perfect break from Primavera festival, you could find It-girls getting some R&R throughout the day, before heading back out with their hair transformed. With Rose Gray and Wet Leg attending, DJ sets from @malib9, @_n_e_w__y_o_r_k_, @femifrykberg, @nycsuave and @fredmacpherson, and an IRL mermaid @candelacapitan, Bleach London’s Barcelona takeover literally had everything.
Hit up this link to see the exclusive event through Bleach’s founder and creative director Alex Brownsell’s lens. And head to Bleach London's website to transform your hair with its new Atomic Cherry semi-permanent dye.
