London-based brand Peachy Den, known for its It-girl tribe of fans, just linked up with f5ve, the J-pop group taking over the world right now. Featuring in Peachy Den’s Spring 2026 campaign, the global girl group currently all over our feeds performed original choreography to their hit track “I Choose You” wearing the new collection and accessorised perfectly in 2010’s aesthetic style, from their striped nails to pale blue lipstick.
We asked f5ve members Kaede, Sayaka, Miyuu, Ruri, and Rui what it was like shooting Peachy Den’s Spring 2026 campaign, their own personal style, and how they feel about 2010s fashion coming back.
I love Peachy Den’s new campaign that you guys starred in! What was it like shooting it?
Rui: “First of all, I’m very honored to collaborate with Peachy Den and to shoot with such an amazing team. every single member of the crew was wonderful and so sweet…♡ It was a dream come true for me, because shooting a fashion brand campaign in the UK as f5ve has always been one of my dreams.✩*˚ The shoot was so exciting and I was soooo happy, because Peachy Den’s clothes gave me a playful feeling, elevated my style in a sophisticated way, and made me feel more confident.”
The styling in the shoot is so 2010s-inspired! What do you think of this era of fashion coming back?
Sayaka: “I’m happy to see 2010s fashion coming back. It was such a playful and expressive era, and I remember everyone enjoying their own style freely! It’s exciting to feel that same sense of freedom again — being able to have fun with fashion without strict rules:)”
Do you each have a favourite piece in the Peachy Den SS26 collection?
Ruri: “My absolute favorite is the yellow set from the shoot! I love how cohesive it looks styled together — the brightness is so adorable♡ The silhouette of both the top and pants is just too good, that’s what I love most! Take a look and find your own favorite pieces!!”
Where could you imagine wearing Peachy Den’s new collection?
Miyuu: “Honestly, I could wear it anywhere!! It’s so cozy and comfortable, yet undeniably sleek and elevated. I love that it fits so natually into different moments – whether I’m casualy grabbing coffee, dressing up for a party, or spending a day in the studio;))) It feels effortless, and still so special⸝⸝⸝♡”
Which of your songs best matches the vibe of Peachy Den’s SS26 campaign?
Miyuu: “I’d say “I Choose You”!! The song is actually featured in this campaign! The melody has a softness, but there’s also a strong core underneath it that carries the message of choosing with your own will – making a choice for yourself and to stand by it!! I feel that the collection shares the same atmosphere:* It’s feminine but strong, playful yet grouded. The mood really links together beautifully!!”
Your style as a group is so fun, and I know people have been asking who your stylist is- can you tell us?
Kaede: “I’m so happy to hear that!! I love our style and that we’re always having fun with it too!! Depending on the project, the stylist changes, but the overall direction of our styling — including hair and makeup — is led by Crystalline. Since our debut, they’ve focused solely on creating a one-of-a-kind style that is uniquely “f5ve,” without being influenced by trends. At first, some people said things like “That’s crazy!” or “That’s weird!” but we never felt afraid of what we loved. We just enjoyed expressing our own styling freely — and I think that’s why now there’s this idea of “That’s so f5ve.” Even back then, we chose to take those comments positively, like maybe it just meant people were paying attention to us in a good way hahaha.”
“With Crystalline, we’re always talking things through — blending each member’s personal style into the f5ve vibe, and breaking visual boundaries that we couldn’t break on our own. I recently made a big change to my hairstyle, and that was something we discussed together for about six months before deciding. It’s my first time trying something like this, but I really love it:)) I’m so grateful to them, and I’m always excited that we get to create something new together!!”
Out of the group, which of you is the most adventurous with fashion?
Rui: “All five of us have our own preferred styles, and it’s really interesting how each of us expresses ourselves and show our individuality in fashion. I want to you enjoy each of our styles, but if I had to choose, I’d say Sayaka is the most adventurous with fashion♡ཫ She comes up with new styling, like layering a cargo mini skirt over leather pants. She doesn’t stick to “normal” outfits, she treats fashion like cooking, mixing and enjoying different elements creatively✩.*˚”
Lastly, what are you most excited for in 2026?
Kaede: “One of the things I’m most excited about is sharing new music with the world! Our fans are really waiting for is new music — and I’m always wondering, what kind of new world can we express next? It makes me so excited!! We’ve also been receiving so many messages saying, “Please come perform in my country!” So if we could go and perform in lots of different countries, that would honestly be the best. I really want to meet our fans in person, and I’m hoping that this year we’ll have even more chances to see everyone than we did last year. And not just music — like our recent collaboration with PeachyDen, I hope this can be a year where we challenge ourselves with new things too, like shooting with fashion brands and trying things we’ve never done before!!”
